Meet Tumble & Dry
Not your mother’s full-service laundromat—where an unfolding commitment to helping you live more with one less chore makes you look forward to laundry day.
Brand Identity | Logo Design | Branding Suite | Style Guidelines | Website Direction | Print Collateral | Signage & Environmental Design | Ads & Articles
Brand Story
Take a load off at Tumble & Dry, and find yourself wishing every day was laundry day. From delivery at the press of a button, to drop-off and DIY coin, Tumble & Dry caters to individuals and families at every stage of the life cycle. No matter which way you fold it, T&D remains iron-clad in their commitment to convenience without compromising on quality. Staffed by experts, state-of-the-art machinery, and an intuitive app, T&D transforms chores into a catalyst for conserving your most valuable resource: time.
Less laundry, more living—that’s the T&D way.
Visual Identity
Logo Design
Tumble & Dry’s elegant logotype reflects the singular luxury of the brand experience, overdelivering on what one would expect from a laundromat. The logos are accented by a flourishing gold ampersand, conveying a hint of opulence, while its curve feels like an invitation to something elevated, yet familiar—in this case, a laundry service that’s as dependable as it is delightful. Altogether, the logo conveys cleanliness without pedantry, and sophistication without snobbery.
Color Palette
Tumble & Dry’s palette makes a statement that whispers rather than shouts, “Classic elegance meets modern luxury.” While an oceanic navy holds down the pillow-fort, a bright yellow-gold introduces a welcome vibrance. The linen’s soft, subdued warmth evokes a sense of lived-in comfort. Deep teal and subtle seafoam offset each other as tertiary hues to invite a cool sense of calm.
Type System
The pairing of Marcellus and Red Hat strikes an elevated balance of form and function—classic yet contemporary. Marcellus’ smooth curves, airy letterforms, and near-imperceptible serifs contrast Red Hat’s precision and geometry to bring forth a sense of casual refinement, elevating the perceived value of information while ensuring readability at smaller sizes such as in body text and lead-in statements.
Print Ads & Articles
